The purpose of this project was to successfully rebrand one of the best pizza restaurants in the world. Included in the rebrand is a new logo, menu, website, and business card design. The target audience for the rebrand includes both locals and tourists in Orvieto, as the restaurant is beloved by everyone that visits it. While the restaurant wasn’t having many issues with success or exposure, they didn’t really have much of an actual brand. The restaurant itself is named Pizzeria Antica Arte Napoletana; and it’s located in the town of Orvieto, Italy. 

The rebrand stays authentic to the personality and culture of the restaurant. The rebrand captures the atmosphere of the ancient medieval town in the heart of Italy. The new brand should feel cohesive with both the history of the town, as well as the history of traditional Neapolitan-style pizza. The brand touches on everything that makes Italy so incredible; as well as the feeling just as special as eating in the restaurant itself.